- Teacher: Marie Trig
This course is based on the premise that as national economies are merging into an interdependent, intergrated global economic system, there are enormous opportunities for companies and individuals to identify opportunites and niche markets to develop small businesses in foreign countries.We begin the course by introducing the main concepts and the key theoretical tools. The idea of comparative advantage will be used to look at globalization and how MNCs compete and invest. We will then look at the local business environment, what host countries do to attract MNCs, and how domestic marketplaces are regulated. Finally, we will consider how MNCs influence government policies in the global business environment. This course is designed so that students can understand the sometimes complex and subtle relationship between corporate strategy, international economic forces, and government intervention. This course also serves as a brief introduction to several of the other courses in the programme.
- This course will examine the challenge of managing a global workforce in an international setting. The relationships between the external environment, organisational factors, and international HRM strategies and practices will be studied from both a theoretical and practical perspective. The key issues considered will be cultural diversity in global business; recruitment and selection of international managers; international performance management; training and development for global workforces; international compensation and international comparison of labour relations and finally, internationalisation and developing countries (the case of China).
- Teacher: Andreas Felten
-- Teacher: Asta Klimavičienė
-- This course focuses on a strategic view of marketing. It brings together concepts of marketing strategy, value and competitive strategy. During this course students will evaluate, analyse and make strategic marketing decisions while developing a holistic and integrated understanding of companies, customers and competitors. This course is allows students to develop their ability to think strategically and to plan and implement effective marketing strategies.
The course seeks to establish a sound platform of knowledge based on attitude and persuasion research from social psychology as well as learning and memory principles from cognitive psychology. Information processing theories such as elaboration likelihood model (ELM) from marketing communication will also be analyzed. Through the understanding of these models, students will be better able to design communications that take into consideration individual differences in message processing, product involvement, attraction elements and media to enhance communication with the desired audience.